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Kundvärden i en värld av tyll, slöjor och brudbuketter: En studie om svenska bröllopskoordinatorer
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Denna uppsats består av en kvalitativ undersökning som antog en induktiv ansats. Detta föll sig naturligt för oss eftersom vårt intresse av bröllopsindustrin och bröllopskoordinatorer gjorde att vi ville komma vårt problemområde nära och få en mer djupgående inblick, hellre än en bred bild. Den empiriska studien består av nio intervjuer med bröllopskoordinatorer runtom i Sverige och två nygifta par som har använt sig av en bröllopskoordinator vid planeringen av deras bröllop.

Genom den teoretiska och empiriska analysen har vi kommit fram till att bröllopsplanering är en komplex och tidskrävande process som består av många detaljer. Bröllopskoordinatorer arbetar mycket med kundanpassning och behöver brudparens medverkan, mest i form av information om önskemål, för att kunna utföra sitt arbete och på så sätt ge bra servicekvalitet. På grund av att de arbetar nära med brudparen skapas nära och intensiva relationer till brudparen som dock oftast bryts efter bröllopet. Tack vare detta kan bröllopskoordinatorerna generera värden för dem vilket även leder till att god kundtillfredsställelse. 

Abstract [en]

This essay is based on a qualitative research and presumes an inductive approach. Our interest in the wedding industry and wedding coordinators made us want to come closer to our subject area and get a more profound insight, rather than a wider picture of it. The empirical study consists of interviews with nine different wedding coordinators all across Sweden as well as two newlywed couples that have gotten help by wedding coordinators when planning their own weddings.

The empirical and theoretical analysis has shown that planning a wedding is a complex and time-consuming process that consists of many details. Wedding coordinators work a lot with customization and need the bridal couple’s contribution of information and desires, in order to be able to perform their job and give great service quality. Because they are working so close together with the bridal couple, close and intense relations are established with the couple, but are however more often than not broken up after the wedding. Because of this the wedding coordinators are able to generate value to the bridal couple, which also leads to good customer satisfaction. 

Place, publisher, year, edition, pages
2014. , 53 p.
Keyword [en]
Value, Customer value, Event planning, Personalization, Customization, Customer relations, Customer satisfaction, Service quality
Keyword [sv]
Värdeskapande, Kundvärde, Eventplanering, Kundanpassning, Kundmedverkan, Kundrelationer, Kundtillfredsställelse, Servicekvalitet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-31842OAI: oai:DiVA.org:lnu-31842DiVA: diva2:692763
Subject / course
Business Administration - Marketing; Business Administration - Marketing
Educational program
Tourism Management Programme, 180 credits; Tourism Management Programme, 180 credits
Supervisors
Examiners
Available from: 2014-02-11 Created: 2014-01-30 Last updated: 2014-02-11Bibliographically approved

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Kundvärden i en värld av tyll, slöjor och brudbuketter - En studie om svenska bröllopskoordinatorer(1257 kB)396 downloads
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Axelsson, CeciliaPuskar, BelmaYeter Peskeve, Nil
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Citation style
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  • Other locale
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Output format
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