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The Powerpuff Girls vs. Sailor Moon: En jämförelse av två animerade barnprograms underliggande diskurser
Umeå University, Faculty of Arts, Department of culture and media studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The Powerpuff Girls vs. Sailor Moon (English)
Abstract [en]

This study is about underlying discourses of two tv-series for children from opposite parts of the globe. Focus lays on which morals and values adults choose to teach children through popular culture, even on an unaware basis and how does differ, or not, between different societies.

The theoretical framework chosen for this study are semiotics in combination with the concept of the gaze by Laura Mulvey. Semiotics is the study of signs and their underlying meanings constructed by society. By studying popular culture with the tools provided by semiotic analysis it is possible to discouver underlying myths, social constructions of society, that are reproduced over and over again to remain alive. Mulveys theory of the gaze is helpfull in the process of decoding those constructions to discover the dominant partys and norms represented.

In this particular study underlying structures such as patriarcal power relations, unequality between the representation of different ethnicities and the consistent presents of the male gaze where discovered. The conclusions made are that some social constructions are more global then others and that popular culture in a high degree mirrors societies norms, preferences and values.

Place, publisher, year, edition, pages
2014. , 34 p.
Keyword [en]
Sailor Moon, The Powerpuff Girls, maskulinity, femininity, the gaze, semiotics, denotation, connotation, anime, cartoon.
Keyword [sv]
Sailor Moon, The Powerpuff Girls, maskulint, feminint, the gaze, semiotik, denotation, konnotation, anime, cartoon.
National Category
Media and Communications
URN: urn:nbn:se:umu:diva-85345OAI: diva2:692677
Educational program
Programme in Media and Communication Studies
Available from: 2014-02-10 Created: 2014-01-31 Last updated: 2014-02-10Bibliographically approved

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