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Resa med Facebook
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Vår uppsats strävar efter att beskriva turisters motivations- och identitetskapande med hjälp av det sociala mediet Facebook. Facebook är idag det största sociala nätverket och unga vuxna är de mest frekventa användarna. Vi kommer således i vår uppsats gå in på en djupare diskussion om deras använde av Facebook vid resande med hjälp av information insamlad genom personliga intervjuer samt litteratur. De intervjuade bestod av svenska unga vuxna i åldrarna 18-25 år. Den specifika åldersgruppen valdes eftersom de tillhör den största användargruppen på Facebook. I vår diskussion förekommer främst begrepp som hävda sig och bekräftelse, eftersom vårt resultat visade att dessa var bland de vanligaste motiven till varför Facebook används för offentlig uppdatering vid resande.

Abstract [en]

This thesis aims to describe the motivation and identity creation of tourists in their use of social media. Facebook is the biggest social media network today and young adults are the most common users. We will therefore in this report present a research about their use of Facebook during travel with the help of data collected through personal interviews and litterature. Furthermore our respondents are a sample of young Swedish adults between the ages 18­-25, since this age group are the most frequent Facebook-users. We will primarily focus on the terms assert oneself and affirmation in our discussion because our results indicated that these two motives were the most common ones for using Facebook when sharing travel related posts.

Place, publisher, year, edition, pages
2014. , 54 p.
Keyword [en]
Social Media, Facebook, Motivation and Identity
Keyword [sv]
Sociala medier, Facebook, Motivation och Identitet
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:lnu:diva-31826OAI: oai:DiVA.org:lnu-31826DiVA: diva2:692100
Subject / course
Tourism Studies
Educational program
Tourism Management Programme, 180 credits
Supervisors
Examiners
Available from: 2014-01-30 Created: 2014-01-29 Last updated: 2014-01-30Bibliographically approved

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Resa med Facebook(627 kB)129 downloads
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Bakirci, IlknurKerekes, NoraTellström, Alicia
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CiteExportLink to record
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Citation style
  • apa
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