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Vänner eller fiender?: En språkvetenskaplig studie av en idéburen organisations positionering genom pressmeddelanden
Södertörn University, School of Culture and Education.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Friends or enemies? : A linguistic study of a non-profit organization’s positioning in press releases (English)
Abstract [sv]

I denna uppsats presenteras en textanalytisk studie av ett urval pressmeddelanden från organisationen Djurens Rätt. Studiens syfte är att undersöka hur Djurens Rätt positionerar sig bland de deltagare som beskrivs i deras pressmeddelanden. Djurens Rätt är en ideell och idéburen organisation vilket gör det intressant att undersöka hur dessa förhåller sig till andra aktörer i samhället i sina pressmeddelanden. Studien ut-går teoretiskt och metodologiskt främst från den systemisk-funktionella grammati-ken med fokus på det ideationella och erfarenhetsmässiga. Utöver detta är även positioneringsbegreppet och Greimas aktantmodell centrala för studien. Resultatet visar att Djurens Rätt använder sig av andra aktörer i flera avseenden för att positionera sig i de undersökta pressmeddelandena. Organisationen framstår exempelvis som sakliga och objektiva representanter för djuren genom att avstå från känslomässiga uttryckssätt, ibland tala om djuren i statistiska termer och även lägga fokus på opponenters handlingar istället för opponenterna i sig.

Abstract [en]

This paper presents a linguistic study of a number of press releases issued by the organization Djurens Rätt. The study aims to examine in which way Djurens Rätt positions itself among other participants being described in their press releases. Djurens Rätt is a non-profit organization based on an ideological idea, which makes it an interesting target for investigating their approach towards other societal opera-tors in their press releases. The study is theoretically and methodologically mainly based on Halliday’s functional grammar, focusing on the ideational and experiential part of language use. In addition to these perspectives, positioning as a concept and Greimas’ actantial model are also essential to the study. The results show that Djurens Rätt uses several other societal operators in order to position themselves in the analyzed press releases. The organization appears to represent the animals in an objective and impartial way, for instance by refraining emotional expressions, occasionally describing the animals in statistical terms and mostly focusing on their opponent’s actions instead of the opponents themselves.

Place, publisher, year, edition, pages
2013. , 45 p.
Keyword [en]
Textual analysis, Systemic functional grammar, Ideationel metafunction, Processes, Participants, Positioning, Press releases, Non-profit organization, Actantial model
Keyword [sv]
Textanalys, Systemisk-funktionell grammatik, Ideationell metafunktion, Processer, Deltagare, Positionering, Pressmeddelanden, Ideell organisation, Aktantmodellen
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Identifiers
URN: urn:nbn:se:sh:diva-21617OAI: oai:DiVA.org:sh-21617DiVA: diva2:692000
Subject / course
Swedish
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2014-01-30 Created: 2014-01-29 Last updated: 2014-01-30Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
More styles
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  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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