Change search
ReferencesLink to record
Permanent link

Direct link
Marknadsretoriken i Sverige: Ett arbete om retoriken som produkt
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Literature, Rhetoric.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Rhetoric is a difficult discipline to define. For centuries, rhetoricians have argued and discussed the question: what is rhetoric? Over the past 20 years, Sweden has seen a new breed of companies enter the labor market - the rhetoric consultants. If the adverts are correct, these consultants will help you become a better speaker, a greater debater and a more critical and conscious listener. In other words, you can pay to become a greater rhetorician. But as with all products sold, it must first be defined. What are we paying for when we pay for rhetoric? This paper intends to define rhetoric as a product in 21st century Sweden.

Place, publisher, year, edition, pages
2014. , 33 p.
Keyword [sv]
marknadsretorik, retorikkonsult, retorik, klusteranalys
National Category
General Literature Studies
URN: urn:nbn:se:uu:diva-216996OAI: diva2:691566
Available from: 2014-01-28 Created: 2014-01-28 Last updated: 2014-01-28Bibliographically approved

Open Access in DiVA

fulltext(823 kB)268 downloads
File information
File name FULLTEXT01.pdfFile size 823 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
General Literature Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 268 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 418 hits
ReferencesLink to record
Permanent link

Direct link