Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Vad håller ni på med?: En studie i Försvarsmaktens marknadskommunikation
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Title: What are you doing - A study in the Swedish Armed Forces marketing

Authors: Johanna Hillforth & Linda Olander

Tutor: Josef Pallas

Purpose: The purpose of this thesis was to analyze the communicative

functions as the Swedish Armed Forces uses in its marketing communications.

Method and material: The used method in this study is a qualitative

semiotic content analysis, and the material analyzed is five ads from five of

their latest advertising campaigns.

Main results: The results of the study have shown that the Swedish Armed

Forces primarily uses three of the four communicative functions in their

communication, by being of informative, expressive and affecting nature.

Place, publisher, year, edition, pages
2014. , 68 p.
Keyword [sv]
Myndighetskommunikation, innehållsanalys, kommunikationsfunktioner, Försvarsmakten, semiotik
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-216798OAI: oai:DiVA.org:uu-216798DiVA: diva2:690844
Subject / course
Media and Communication Studies
Supervisors
Examiners
Available from: 2014-02-11 Created: 2014-01-24 Last updated: 2014-02-11Bibliographically approved

Open Access in DiVA

fulltext(2618 kB)330 downloads
File information
File name FULLTEXT01.pdfFile size 2618 kBChecksum SHA-512
3c67fbfeb96b497226c98ff3be111d6731c2dc1e1c0d01211b5ca212a12038be819966fd84109c9ef76837fbc8e9bab30dcc2e8a0c3fec0a018e4d607f4dad6c
Type fulltextMimetype application/pdf

By organisation
Media and Communication Studies
Communication Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 330 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 719 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf