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Att sälja landet lagom: En studie om Sverigebilden och Svenska Institutets arbete med nation branding
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Title: To sell the country of Lagom: a study of the Swedish Institute’s re-branding of Sweden and impact on the swedish citizens Authors: Rebecca Dahl & Ellinor Thungren Aim: The purpose of this thesis is to study the Swedish Institute’s branding of Sweden. We have explored if the branding is consistent with the picture that Swedes generally have of themselves and Sweden, and also looked at which consequences differences in this picture may have. Method/Material: Semiotic analysis and interview

Main Results: The results of the thesis shows that SI’s branded image of Sweden agree with the picture that Swedes have of themselves and Sweden. However, there are some points where these two images differ, which may have impact on the population's self-image. Number of pages: 55

Course: Media and Communication studies C Department: Department of Informatics and Media University: Uppsala University Period: Autumn semester 14

Tutor: Anne-Marie Morhed

Place, publisher, year, edition, pages
2014. , 62 p.
Keyword [en]
Nation branding, culutre dimensions, Geert Hofstede, Swedish Institute
Keyword [sv]
nation branding, Nadia Kaneva, Geert Hofstede, Svenska Institutet, svenskhet
National Category
Media Studies Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-216436OAI: oai:DiVA.org:uu-216436DiVA: diva2:689848
Subject / course
Media and Communication Studies
Supervisors
Examiners
Available from: 2014-01-30 Created: 2014-01-21 Last updated: 2014-01-30Bibliographically approved

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Att sälja landet lagom(2534 kB)388 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Output format
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