Size Hero: En attitydstudie om unga kvinnors inställning till tvärtomretuschering i magasin
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Traditional retouching, where you make the body of a female model in a magazine thinner, has been common for a long time and is well known. Several studies indicates that showing ultra-thin images of female bodies in media can lower the body satisfaction of “ordinary” women which in some cases can lead to dangerous eating disorders. But in 2010 Swedish female magazine VeckoRevyn introduced a new type of retouching: Making some catwalk models bodies bigger instead, which we decided to call opposite retouching. This kind of retouching is aiming to widen the ideal picture that is sent out of how the female body should look like, and therefore having the readers reach a higher body satisfaction and becoming more at peace with the own body. This according to the magazine’s editor in chief, Linda Öhrn Lernstrom.
In this attitude study we are looking to widen the knowledge about opposite retouching as a phenomenon by doing qualitative interviews with a number of young women in age 15 – 25 about their outlook on this new retouching. We later present as extensively as we can all these different outlooks, as well as by using Festinger’s social comparison theory, the social responsibility theory presented by Peterson and finally Hall’s representation theory, analyse these outlooks at a deeper level.
Opposite retouching showed to be a controversial phenomenon among our respondents: Some of the women meant that the magazine takes their social responsibility and that this initiative is admirable, while some thought that it just makes some women’s body dissatisfaction even worse since even the thin catwalk models bodies weren’t “good enough”. The women in this study belong to the same age group and live in the same culture, which accordning to Hall is crucial for how one perceives media content, and had still such great differences of opinion when it came to the subject of opposite retouching. This indicates that this new retouching needs further investigation, and this attitude study strives to be a contribution to the research field.
Place, publisher, year, edition, pages
2014. , 46 p.
Women’s periodicals, retouching, opposite retouching, models, body image, attitude study
IdentifiersURN: urn:nbn:se:lnu:diva-31570OAI: oai:DiVA.org:lnu-31570DiVA: diva2:689847
Subject / course
Journalism and Media Production Programme, 180 credits
Hamqvist, Sara, Lektor
Forsslund, Titti, Lektor