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Le discourse entrepreneurial dans les journaux allemands – “esprit entrepreneurial, montre-toi”
Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.ORCID iD: 0000-0001-7415-7519
Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
2008 (French)In: Revue Internationale PME, ISSN 0776-5436, Vol. 21, no 3-4, 67-89 p.Article in journal (Refereed) Published
Abstract [de]

In diesem Beitrag verwenden wir die Methode der zeitungstextbasierten Diskursanalyse, um auf unterschiedlichen Analyseebenen zu eruieren, wie das Phänomen „Entrepreneurship“ in großen deutschen Zeitungen diskutiert wird. Dabei untersuchen wir in der Berichterstattung der Jahre 1997-2003, wie sich die Diskussion vor, während und nach dem Internetboom entwickelt hat. Wir stellen die Analyseergebnisse in den Kontext für Unternehmensgründungen und –entwicklungen in Deutschland im selben Zeitraum und leiten im Anschluss an die Diskussion unserer Ergebnisse einige Handlungsempfehlungen ab.

Abstract [en]

In this paper, we introduce discourse analysis as a method to investigate on different levels of analysis how the major German newspapers discuss the phenomenon of ‘entrepreneurial spirit’, and how this discussion changes over the years 1997-2003 (and thus before, during and after the Internet boom). We interpret our findings in light of the context of entrepreneurship in Germany during the same period and conclude with a number of implications.

Abstract [es]

Este artículo introduce el análisis de discurso como un método válido para investigar, en diferentes niveles de análisis, cómo los principales diarios alemanes han tratado el fenómeno del ‘espíritu de emprendimiento’. También se discute cómo el debate ha evolucionado en el período 1997-2003, cubriendo antes, durante y después del boom de Internet. Los resultados de la investigación son interpretados considerando el contexto alemán para los emprendedores en dicho período, concluyendo con las respectivas implicaciones.

Abstract [fr]

Dans cette étude, nous appliquons la méthode d’analyse de discours à partir de textes journalistiques afin d’étudier à différents niveaux comment les principaux journaux allemands traitent le phénomène “d’esprit entrepreneurial” et de voir comment ce discours a évolué de 1997 à 2003 (avant, pendant et après la bulle Internet). Les résultats seront ensuite interprétés au regard du contexte entrepreneurial en Allemagne pendant la même période, et nous conclurons finalement par plusieurs recommandations.

Place, publisher, year, edition, pages
2008. Vol. 21, no 3-4, 67-89 p.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-23157DOI: 10.7202/038035arOAI: oai:DiVA.org:hj-23157DiVA: diva2:689678
Note

Available from: 2014-01-21 Created: 2014-01-21 Last updated: 2016-09-07Bibliographically approved

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