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Designriktlinjer för platsbaserade pushtjänster för direktmarknadsföring till smartphones: En explorativ studie med smartphoneanvändare
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Design guidelines for location-based push services for direct marketing to smartphones : An exploratory study with smartphone users (English)
Abstract [sv]

Idag lever vi i ett samhälle där smartphones blivit allmänt förekommande. Som en följd av ökade nätverkshastigheter har möjligheterna att enkelt få tillgång till information aldrig varit bättre. Den ökade användning av smartphones har också skapat möjligheter till en rad olika applikationer såsom platsbaserade applikationer som använder sig av pushtjänster. 

I vår studie har vi undersökt frågan “Hur kan platsbaserade pushtjänster som ett verktyg för direktmarknadsföring designas för att möta smartphoneanvändares behov?”. Genom en litteraturstudie har vi sammanställt och identifierat designteman från tidigare HCI- och interaktionsdesign forskning. Vår litteraturstudie resulterade i de fem designteman, Användarkontroll, Flexibilitet, Visibilitet, Personlig integritet och Felhantering. Dessa teman har vi sedan utvärderat genom att skapa en prototyp som vi testar mot användare.  Resultatet av studien är en uppsättning designriktlinjer inom fyra designteman för hur platsbaserade pushtjänster ska designas för att möta smartphoneanvändares behov.

Abstract [en]

We live in a world were smartphones are becoming increasingly ubiquitous. As a result of increased network speeds the possibilities to easily access information have never been greater. The increase in smartphone use has also created an increase in opportunities to create a range of applications such as location based applications that make use of push services.

In our study, we have researched “How location-based push services as a tool for direct marketing can be designed to meet smartphone users’ needs? “. Through a literary review, we have compiled and identified design themes from previous HCI and interaction design research. The review resulted in the five design themes, User control, Flexibility, Visibility, Privacy and Error Handling. We assessed the themes by creating a prototype that we tested with users. The result of the study is a set of design guidelines within four design themes for how location-based push services should be designed to meet smartphone users’ needs.

Place, publisher, year, edition, pages
2013. , 51 p.
Keyword [en]
location-based push services, smartphone, mobile advertising, design guidelines, direct marketing
Keyword [sv]
platsbaserade pushtjänster, smartphone, mobil annonsering, designriktlinjer, direktmarknadsföring
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-21446OAI: oai:DiVA.org:sh-21446DiVA: diva2:688763
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Examiners
Available from: 2014-01-20 Created: 2014-01-17 Last updated: 2014-01-31Bibliographically approved

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Sebelius & Edgren HT13(1794 kB)122 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
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