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Striden om det svenska snuset: En studie av identitetskonstruktioner i den svenska rapporteringen om EU:s tobaksdirektiv
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper examines constructions of identities in Swedish news paper articles concerning the European Unions’s Tobacco Products Directive. Using critical discourse analysis (CDA) supported by theories of discourse, semiotics and identity formation, this paper argues that constructions of a Swedish ”Us” are distinguished from a non-Swedish ”Them”. These constructions depends on categories such as use of tobacco, science, history and war, which are frequently used in the discourse to separate ”Us”, ”the good” from ”Them”, ”the bad”. By doing so, these constructions support interests of, for example, the Swedish tobacco industry, while disadvantaging others. The results demonstrate five different identity positions inherented in the construction of ”Us” and ”Them”.

Place, publisher, year, edition, pages
National Category
Media and Communications
URN: urn:nbn:se:oru:diva-33137OAI: diva2:688664
Subject / course
Medie- och kommunikationsvetenskap
Available from: 2014-05-15 Created: 2014-01-17 Last updated: 2014-05-15Bibliographically approved

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School of Humanities, Education and Social Sciences, Örebro University, Sweden
Media and Communications

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