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Ideella organisationers relationsskapande på sociala medier: En studie av tre miljöorganisationer och deras närvaro på Facebook
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Non-profit organizations relationship building on social media : A study of three environmental organizations and their presence on Facebook (English)
Abstract [en]

Social media seem to offer a great possibility for environmental non-profit organizations to communicate with their members and audience, if the organization aims to build and maintain a relationship to the users of social media. This essay has examined how three environmental non-profil organizations are communicating in social media. To create an understanding of the organization’s communication strategies a netnographic approach was implemented.

Abstract [sv]

Sociala medier har kommit att utvecklas till en utmärkt möjlighet för ideella organisationer att kommunicera med deras medlemmar och publik. Detta då organisationen avser att bygga och underhålla en relation till de användare som finns på sociala medier. Denna uppsats har studerat hur tre miljö- och naturorganisationer kommunicerar på sociala medier. För att skapa en förståelse för detta utfördes djupgående intervjuer med informanter från respektive organisation samt netnografiska observationer på föreningarnas officiella Facebooksidor. 

Place, publisher, year, edition, pages
2013. , 69 p.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-21429OAI: oai:DiVA.org:sh-21429DiVA: diva2:688625
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Examiners
Available from: 2014-01-17 Created: 2014-01-17 Last updated: 2014-02-06Bibliographically approved

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fulltext(4583 kB)274 downloads
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Wickström, Jennie
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf