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Same same but different: En kritisk diskursanalys av hur Aftonbladet konstruerar och reproducerar föreställningar om genus och genusordning genom sin bevakning av Lotta Schelin och Zlatan Ibrahimovic.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim with this thesis was to investigate how the Swedish newspaper Aftonbladet construct and reproduce imaginations of gender and gender order. An important premise for our work is the agenda theory, which states that media has great impact on what is on their audience mind. We chose to investigate how Aftonbladet wrote about two Swedish footballers, Lotta Schelin and Zlatan Ibrahimovic, during a European championship with each players national team. By using a method of critical discourse analysis based on Teun van Dijks idea and with gender glasses, we analysed eight articles and two chronicles regarding each player.

Our results show that Aftonbladet construct and reproduce gender and gender order by its different ways of portraying Lotta Schelin and Zlatan Ibrahimovic. Articles regarding Lotta Schelin tend to be more audience oriented, focus more on her and her teammates emotions and more often focus on things outside her profession as a footballer. On a contrary, articles regarding Zlatan Ibrahimovic tend to upgrade masculinity, power and more often highlights his performances on the pitch. He is also portrayed as a person of much greater status than Lotta Schelin. 

Place, publisher, year, edition, pages
2013. , 43 p.
Keyword [en]
Journalism, gender, critical discourse analysis, sports
National Category
Social Sciences
URN: urn:nbn:se:lnu:diva-31452OAI: diva2:687589
Subject / course
Educational program
Journalism and Media Production Programme, 180 credits
2014-01-14, Kalmar Nyckel, Gröndalsvägen 19, Kalmar, 16:36 (Swedish)
Available from: 2014-03-21 Created: 2014-01-14 Last updated: 2014-03-21Bibliographically approved

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Same same but different(903 kB)137 downloads
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