Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Title: Strategies and tactics to stimulate Social enterprise business expansion-Swedish experience
Level: Final assignment for Master’s Degree in Business Administration
Author: GU Yanhao
Supervisor: Maria Fregidou-Malama
Examiner: Lars Ekstrand
Aim: This study aims to identify elements which can affect social enterprise business expansion. Based on study, suggestions for social enterprises to achieve long term development are exhibited.
Method: This research is a qualitative research based on case study. Relay on previous knowledge about social enterprises, I formulate questions which serve my study’s aim. There are three companies be selected in my case company list. Those three companies are divided in two categories: one type is social enterprise consultant company whose mission is to aid regional social enterprise to make health business operation; another type is social enterprise. There are four interview used in the research to ensure that the research result contains different perspectives and opinions.
Result & Conclusions: This study depicts an overall view about social enterprise business expansion. Certain suggestions have been listed relay on the combination of previous literature result with case studies. In the study, various elements have been determined which have significant impacts on social enterprise business expansion operation. They are divided in two segments, internal and external. Internal aspects include human resource and social entrepreneur. External factors include third Part Company, non-profit charity groups and authority. Social enterprise who wants business expansion needs to integrate different resources from various social institutions. Meanwhile to enhance internal product capability as well as competitive advantage social enterprise needs to more emphasize on social entrepreneurs’ characteristics.
Suggestion for further research: Further study should emphasize on various sizes of social enterprises in multi-stakeholders co-operation model. This study mainly focuses on SMEs type of SE, but with the time passing by, due to SE can offer solutions to social crisis and economic crisis, SE will be popular, and this idea will spread quickly. Therefore, more and more large size SE will emerge which needs guide and help with business maintaining and expansion plans.
Contribution of the thesis: This study contributes to three aspects. First, this study analyses the present situation of social enterprise, exhibit internal and external factors which affect social enterprise to make business expansion. It offers social enterprise a path to implement business expansion, and help social enterprise to identify its potential capabilities which could help them achieve long term development. Secondly, during this work, author explains the ideology of social enterprise, what are its contributions to society as well as the reason why it exists. Since the results offer an explicitly structured conclusion, they are valuable information to society as well as local municipality to re-considerate the important role social enterprise can play. Last not the least, this research presents a new model of key elements for social enterprise business expansion. It is critical and crucial for further research in academic study.
2014. , 54 p.
Social enterprise, market strategy, third-part Company, capital investment, resource integration, social entrepreneur, business expansion.