Change search
ReferencesLink to record
Permanent link

Direct link
How large Chinese companies establish international competitiveness in other BRICS: The case of Brazil
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2013 (English)In: Asian Business & Management, ISSN 1472-4782, E-ISSN 1476-9328, Vol. 12, no 5, 539-563 p.Article in journal (Refereed) Published
Abstract [en]

Based on an abductive approach, a case study is performed on two Chinese multinational corporations (MNCs) operating in the construction equipment industry. These firms do not yet compete directly with major global firms. The reason for this is that Chinese firms have mainly built up international competitive strength in the low-price segment. A major result is a theory on the initial internationalisation strategy of Chinese firms. The main strategic counter-move by European MNC and other major incumbents seems to be to enter the low-price segment in emerging markets, for example, by acquiring local Chinese brands.

Place, publisher, year, edition, pages
2013. Vol. 12, no 5, 539-563 p.
Keyword [en]
large Chinese companies, global competitiveness, take-off and entry strategies, BRICS
National Category
Business Administration
URN: urn:nbn:se:su:diva-97636DOI: 10.1057/abm.2013.17ISI: 000326928100005OAI: diva2:680872


Available from: 2013-12-18 Created: 2013-12-16 Last updated: 2016-06-10Bibliographically approved

Open Access in DiVA

fulltext(208 kB)6 downloads
File information
File name FULLTEXT01.pdfFile size 208 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Search in DiVA

By author/editor
Söderman, Sten
By organisation
In the same journal
Asian Business & Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 6 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 130 hits
ReferencesLink to record
Permanent link

Direct link