Popping tags: thrift shopping with Macklemore
2013 (English)Other (Other (popular science, discussion, etc.))Mixed material
We live in a world–or so we’re told–in which we’re obsessed with the new. Shopping malls, glossy magazines, and catwalk parades encourage us to buy more new, shiny stuff. But the famous song line, “Hey, Macklemore! Can we go thrift shopping?” by American rapper Ben Haggerty (a.k.a. Macklemore) suggests that fashion on a different trajectory. To put it simply, Macklemore’s song suggest that what’s old is new again. It is only by wearing kitschy material culture from the ’80s and ’90s found in a thrift shop that one can be considered fashionable and–as it is often said–cool. What ten years ago would have been discernible as a sign of a lack of good taste is today an ultimate example of being fashionable. In short, non-fashion is its own fashion today. The only new things are from the past.
Place, publisher, year, edition, pages
PopAnth , 2013.
Material culture, Archaeology, Macklemore, Time travels
Research subject Humanities, Archaeology
IdentifiersURN: urn:nbn:se:lnu:diva-30964OAI: oai:DiVA.org:lnu-30964DiVA: diva2:676448