Gamification and its effects on environmental knowledge and behavior
Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
The world is faced with many different environmental challenges. These challenges will need to be addressed with a variety of different tools. The way people behave has a significant impact on environmental contributions and as such influencing behavior towards better environmental decision making is something that should be addressed.
Gamification is the introduction of elements of play in situations which are normally not considered play. Gamification has been shown to change the way people interact with their environments. The environmental field is ripe for testing how gamification can be used to increase environmentally beneficial behavior.
Two case studies were conducted at MIUN campus in Östersund. One study focused on creating a fun and interesting method to increase environmental learning.The other study attempted to change the way students recycled on campus.The learning study produced results which were slightly better for the gamifiedinformation in terms of knowledge acquisition compared to students who read apamphlet (66% for the game and 56% for the pamphlet). More importantly 98%students considered the game to be interesting and were more willing to participate in it.The recycling study showed that environmental behavior could be affected by a gamified environment. The test week showed a 41% increase in recycling over theprevious 2 weeks.
A properly designed game environment has the potential to change the way people behave in a beneficial way for the environment. It is important that the gamemechanics match the stated goals or this could lead to failed implementation.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:miun:diva-20387OAI: oai:DiVA.org:miun-20387DiVA: diva2:668608
2013-05-27, Östersund, 11:34 (English)
Jonsson, Anders, Docent