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Peculiarities of the Commercial Open Source business model: Case study of SugarCRM
Norwegian University of Science and Technology, Faculty of Social Sciences and Technology Management, Department of Industrial Economics and Technology Management.
2013 (English)Masteroppgave, 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis investigates the so-called “single-vendor” commercial open source business model, as exemplified by SugarCRM. Within the conceptual framework of Actor-Network Theory, the case study is informed by three interrelated research questions. The first relates to the different stakeholders and their incentives for participation. The second concerns the strategies applied by the owning entity to meet these stakeholders’ expectations and needs, whilst at the same time safeguarding its own shareholders’ interests. Following, the last takes on friction points that could undermine the viability of SugarCRM’s business model, and corresponding strategies by the firm to avoid them.

Place, publisher, year, edition, pages
2013. , 112 p.
URN: urn:nbn:no:ntnu:diva-23485OAI: diva2:664841
Available from: 2013-11-25 Created: 2013-11-18 Last updated: 2013-11-25Bibliographically approved

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Simon Berdal(1202 kB)2467 downloads
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