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Mobile operator strategies to enter or stay in the market of mobile payment services: Teaching Notes
KTH, School of Information and Communication Technology (ICT), Centres, Center for Wireless Systems, Wireless@kth. KTH, School of Information and Communication Technology (ICT), Communication Systems, CoS, Radio Systems Laboratory (RS Lab).
KTH, School of Information and Communication Technology (ICT), Communication Systems, CoS, Radio Systems Laboratory (RS Lab). KTH, School of Information and Communication Technology (ICT), Centres, Center for Wireless Systems, Wireless@kth.ORCID iD: 0000-0001-8350-9440
2013 (English)In: The 29th Annual IMP Conference (IMP2013) proceedings: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities / [ed] Minna Rollins and Brian Rutherford, IMP Group , 2013Conference paper, Published paper (Refereed)
Abstract [en]

The case is to be used for identification, selection and analysis of company strategies with focus on decision making for companies providing mobile services. The target groups are both managers in the industry as well as master level students in areas like business administration, industrial marketing, industrial economy, and information and communication The work using the case includes a group exercise with identification and analysis of different strategy options for a sequence of events where market conditions change.

In the case the students will represent the management of a mobile network operator (MNO) that needs to adapt to market changes related to mobile payment services. An ccompanying, but totally different, case covers the use of mobile payment services by big retailers.

Place, publisher, year, edition, pages
IMP Group , 2013.
Keyword [en]
teaching case, mobile payment services, mobile network operators, company strategy, decision making
National Category
Communication Systems Business Administration
Research subject
SRA - ICT
Identifiers
URN: urn:nbn:se:kth:diva-134024OAI: oai:DiVA.org:kth-134024DiVA: diva2:664385
Conference
The 29th Annual IMP Conference, Atlanta, USA, August 30 – September 2, 2013
Funder
Wireless@kth, 6507
Note

QC 20131128

Available from: 2013-11-14 Created: 2013-11-14 Last updated: 2013-11-28Bibliographically approved

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fulltext(49 kB)222 downloads
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Apanasevic, Tatjana

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Output format
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