Change search
ReferencesLink to record
Permanent link

Direct link
Innovating in 'the dream-factory': social change through mindset-change: evidence from Kerala, India
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]


The mindset of an individual is made up by perception and motivation. Motivation is in turn driven by personal experiences, values and goals. Many times, a personal experience can act as a ‘Gandhi-moment’ or a triggering event to take action towards achieving a specific outcome. For a social entrepreneur, this outcome is many times some type of positive social change. In order for the social entrepreneur to create this, he or she needs to be innovative and creative, and therefore stay open towards new opportunities and perspectives to not get stuck in a particular mindset.


The purpose of the thesis is to investigate the role of personal experiences and a person’s mindset in the start-up of a social project. Furthermore, the study aims to explore how a change in one’s mindset can result in social projects or enterprises that are successfully able to create social change.


The research approach of the thesis takes the form of a multiple case study; one main large case and four illustrative smaller ones. The data analysis is of abductive style, going back and forth between theory and empirical data.


It can be concluded that personal experiences can serve as a motivational platform for an individual starting a project or enterprise, aiming to create a social change. However, other elements of a person’s mindset will also influence this process, in terms motivation and perception. Furthermore, for changes in society to occur, changes first needs to be made from within. Therefore, in order for a social entrepreneur to create actual social change; he or she needs to go through a process of mindset-change.

Place, publisher, year, edition, pages
2013. , 67 p.
Keyword [en]
Social entrepreneurship, social change, motivation, values, mindset, dreams, personal experiences
National Category
Business Administration
URN: urn:nbn:se:hj:diva-22567OAI: diva2:664118
Subject / course
IHH, Business Administration
Available from: 2013-11-21 Created: 2013-11-14 Last updated: 2013-11-21Bibliographically approved

Open Access in DiVA

fulltext(1556 kB)65 downloads
File information
File name FULLTEXT01.pdfFile size 1556 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Jönköping International Business School
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 65 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 188 hits
ReferencesLink to record
Permanent link

Direct link