Social entrepreneurship is given considerable attention within literature and
academic research despite that fact it is an area that needs considerable attention
and research. The main purpose for societal entrepreneurs is to create societal
value but there can be difficulties to understand value creation within the area.
Important components within Total Quality Management (TQM) are process
orientation and value creation. A TQM perspective with processes in focus
provides opportunities to clarify societal value creation within societal
The main purpose of this thesis has been to explore how societal value is created
within the area of societal entrepreneurship and the underlying purpose has been
to contribute to the development of knowledge and understanding about the
societal entrepreneurship area. In order to fulfil the purpose one literature case
study and three empirical case studies have been conducted with processes in
focus. The literature case study was conducted first and it resulted in a theoretical
process map based on a process perspective, which showed how societal value was
created within a societal entrepreneurship initiative. After that the three empirical
case studies were conducted separately and the findings from the empirical case
studies were compared with the previously developed theoretical process map. A
cross case analysis was made to find out if the process map could be confirmed,
developed or rejected.
The result of the case studies contributes to earlier findings within research and
gives a common, comprehensive and simplified picture of a complex phenomenon
and an opportunity to understand how societal value is created. A general overall
process map is presented that gives a picture of how value is created within the
area of societal entrepreneurship. The result shows the management process and
support process fields. The map also shows a main process that is further
developed with input, output and sub processes. The studies point out that societal
value is created through processes and that societal value creation can be described
out of a process orientation perspective. Important components to create societal
value have been found to be: 'unidentified needs'; 'knowledge about the context';
'identified need'; 'an idea or a vision'; and some kind of 'organization' and
important activities to create value seem to be: 'being in the context'; 'analysis of
knowledge'; 'searching for solution'; 'organize and mobilize'; and 'realize'. Fields
where support processes are performed that are of importance in societal value
creation have been identified. Those fields are 'creation of financing opportunities';
'performance of political decisions and acts'; 'development and use of networks';
'establishment of initiative'; 'creation of media information'; 'development and use
of scientific results'; and 'development and use of competence'.
The map does have potential for development. Further studies need to be done
within the area concerning how societal value is created and to get an even more
comprehensive process map of the societal entrepreneurship area but the result
presented in this thesis is a start to understanding how societal value is created and
to develop knowledge and understanding of the societal entrepreneurship area.
Östersund: Mid Sweden University , 2013. , 73 p.
Societal entrepreneurship; social entrepreneurship; societal value; process; process map, Total Quality Management (TQM).