Barriers to further commercialization of NFC pilots in Western Europe
2013 (English)In: The Second International Cashless Society Roundtable (ICSR) / [ed] Fergal Carton and Jonas Hedman, 2013, 39-41 p.Conference paper (Refereed)
A mobile payment can be performed in various ways. For example, the Near Field Technology (NFC) integrated with mobile devices provides an opportunity of a contactless mobile payment. However, it is not only payment. The NFC can further expand functionality of mobile phones and enrich consumer experience. Indeed, added value services created by the NFC include mobile ticketing, loyalty applications, smart advertisement, informational service, physical and logical access, and other functionalities.
However, despite NFC potential to create added value we cannot witness its wide penetration and global spread unless some successful solutions are implemented on a national level. The research aims to define the barriers preventing NFC pilots from entering commercialization stage in Western Europe. Commercialization of NFC mobile solutions needs to overcome a range of barriers and obstacles predefined by macro- and micro-environmental conditions, and individual factors related to consumers, which are analized in this research.
Place, publisher, year, edition, pages
2013. 39-41 p.
Near Field Communication, NFC Mobile Payment, Macro-environmental factors, Micro-level factors, Individual factors
Business Administration Communication Systems
Research subject SRA - ICT
IdentifiersURN: urn:nbn:se:kth:diva-133714OAI: oai:DiVA.org:kth-133714DiVA: diva2:662956
The Second International Cashless Society Roundtable (ICSR), Dublin, Ireland, 17-18 April, 2013
QC 201311282013-11-082013-11-082013-11-28Bibliographically approved