Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Varumärken: en studie om idrottsföreningar under starka klubbvarumärken
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs.

Method: The method for the empirical research is based on qualitative interviews. The data then gets compared and connected with relevant brand and marketing theories.

Findings: The paper finds out the perks and disadvantages the researched clubs gain from the strong brand names they hold, and further discussion for development based on theory is being made.

Abstract [en]

Syfte: Syftet med uppsatsen är att studera hur betydelsefull tillhörigheten till ett starkt klubbvarumärke kan vara för idrottsföreningar.

Metod – Metoden för den empiriska undersökningen består av kvalitativa intervjuer. Datan blir sedan jämförd och sammankopplad med relevanta teorier inom varumärkesutveckling och marknadsföring.

Bidrag – Uppsatsen utreder fördelar och nackdelar de studerade idrottsföreningarna upplever med de starka varumärkesnamn de besitter. Vidare diskussion förs också kring utveckling av varumärkesanvändandet utifrån utvalda teorier.

 

Place, publisher, year, edition, pages
2013. , 93 p.
Keyword [en]
Branding, Sport marketing, Strong brands, Branding, Sports, Marketing, Strong brands
Keyword [sv]
Varumärken, Idrott, Marknadsföring, Starka klubbvarumärken
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-19959OAI: oai:DiVA.org:sh-19959DiVA: diva2:657512
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-10-21 Created: 2013-10-20 Last updated: 2013-10-21Bibliographically approved

Open Access in DiVA

fulltext(478 kB)682 downloads
File information
File name FULLTEXT02.pdfFile size 478 kBChecksum SHA-512
04dd37a2158d058e11a5b952163d02797527e90c877dbdb071ff1c2ca4fcc6aee24a07c8ab784ab340469e526b27f407e79b895b2b6e9ce35bf16b229362d489
Type fulltextMimetype application/pdf

By organisation
School of Social Sciences
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 682 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 580 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf