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Att kommunicera med allmänheten i händelse av en pandemi: En fallstudie av ett landsting
Karlstad University, Faculty of Health, Science and Technology (starting 2013).
2013 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
Communicating with the public during a pandemic : A case study of a county council (English)
Abstract [sv]

I april 2009 upptäcktes en ny typ av influensa som senare fick namnet A(H1N1). Influensan A(H1N1) innebar en internationell kris och krävde särskilda krishanteringsåtgärder. I Sverige innebar detta att den största nationella massvaccineringen i modern tid genomfördes under hösten 2009 till och med början av 2010. Hanteringen ställde myndigheter, landsting och ansvariga individer inför en rad utmaningar, inte minst gällande planering och kommunikation. Syftet med studien var att studera erfarenheter av och planering inför kriskommunikation vid en pandemi utifrån erfarenheter och uppfattningar hos ansvariga aktörer inom ett landsting. Sju personer som arbetade på olika positioner vid ett landsting intervjuades. Studien har identifierat tre huvudområden. Hur de ansvariga aktörerna beskrev planeringen och kommunikationen vid pandemin, vilka svårigheter och utmaningar aktörerna upplevt i och med kriskommunikationen samt vilka lärdomar och implementeringar som gjorts utifrån ansvariga aktörers erfarenheter. Det framkom att hanteringen fungerade enligt de uppsatta planerna trots att det påpekades att dessa endast skulle ses som en vägledning. Vid hantering av pandemin stötte landstinget på en del svårigheter och utmaningar och för att hantera dessa krävdes ett flexibelt tillvägagångssätt. Efter pandemihanteringen har landstinget samlat på sig lärdomar och idéer om förbättringsområden. Vissa av dessa idéer är redan implementerade i landstingets dagliga arbete och andra är nedskrivna i diverse planverk. Det finns dock lärdomar och erfarenheter som inte är dokumenterade, i dessa fall finns det en risk att lärdomar och erfarenheter lämnar organisationen i och med att medarbetare byts ut. En slutsats var vikten av att alla erfarenheter dokumenteras för att viktig information ska föras vidare till nya medarbetare.

Abstract [en]

In April 2009 a new type of influenza was identified, which was named the A (H1N1). The influenza A (H1N1) resulted in an international crisis and called for specific management actions. In Sweden the largest national mass vaccination in modern times was conducted from autumn 2009 to early 2010. The crisis management posed authorities, county councils and responsible individuals to face a number of challenges, not to mention the current planning and communication. The purpose of this study was to study the experiences and planning for crisis communications during a pandemic based on experiences and perceptions of responsible actors within a county. Seven people who worked in various positions at the county were interviewed. The study has identified three main areas. How the responsible actors described the planning and communication in time of the pandemic, the difficulties and challenges experienced in the crisis communication by the actors and what lessons and implementations made by the responsible actors' experiences. It was revealed that the crisis management went according to the established plan, but it was also pointed out that the plans would only be seen as a guide. When handling the pandemic the County Council faced number of difficulties and challenges and to manage these a flexible approach was required. After the pandemic management the County Council has accumulated lessons and ideas on areas of improvement. Some of these ideas are already implemented in the daily work of the County Council and others are noted in various planning documents. However, there are lessons and experiences that are not documented, in these cases there is a risk that the lessons and experiences might leave the organization as employees are replaced. A conclusion was the importance that all experiences are documented so that important information will be passed on to new employees.

Place, publisher, year, edition, pages
2013. , 25 p.
Keyword [en]
Crisis management, crisis communication, influenza, pandemic, A(H1N1)
Keyword [sv]
Krishantering, kriskommunikation, influensa, pandemi, A(H1N1)
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:kau:diva-29773OAI: oai:DiVA.org:kau-29773DiVA: diva2:657455
Subject / course
Risk management
Educational program
Societal Risk Management (120 ECTS credits)
Presentation
2013-08-27, Karlstad, 12:00 (Swedish)
Supervisors
Examiners
Available from: 2013-10-23 Created: 2013-10-19 Last updated: 2013-10-23Bibliographically approved

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Att kommunicera med allmänheten i händelse av en pandemi(782 kB)192 downloads
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CiteExportLink to record
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Citation style
  • apa
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  • en-US
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  • Other locale
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Output format
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