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An Ageless State of Mind
University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Experience Design.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis [Artistic work]
Abstract [en]

This thesis investigates the question: Can Experience Design be applied to create a perception shift from elderly as a burden to elderly as a resource for society?

This is done by researching the social norms about ageing and the aged in Swedish society. To conduct this research I put together a focus group of 7 people with different professional backgrounds and ages ranging from 23 to 74. In four workshops I used design-led research methods to research these “mental models”. Using participatory theatre techniques we investigated the personal view of the ageing process. And through discussions and design thinking we articulated the often unspoken social norms.

In the workshops we defined our current social norms regarding ageing as Aged Thinking. A counter philosophy was developed called Ageless Thinking. In order to create a change in mindset from Aged Thinking to Ageless Thinking a tool was developed called the Enticon. With this tool people can show what their focus is in life right now regardless of their chronological age.

The Enticon was introduced at the Konstfack Spring Exhibition 2013 and also as a web based application.

Place, publisher, year, edition, pages
2013. , 59 p.
Keyword [en]
social norms, ageing, aged thinking, ageless thinking, chronological age, experienced age, the enticon
National Category
URN: urn:nbn:se:konstfack:diva-4153OAI: diva2:656236
Educational program
Experience Design (Master)
Fine Art
Available from: 2013-10-15 Created: 2013-10-15 Last updated: 2013-10-18Bibliographically approved

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