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Crowdfunding - En svensk kontext: En studie av inre och yttre motivationsfaktorers inverkan på svenska individers vilja att finansiellt stödja svenska tillväxtföretag genom crowdfunding
Linköping University, Department of Management and Engineering. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering. Linköping University, Faculty of Arts and Sciences.
2013 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Crowdfunding – A swedish context : A study of intrinsic and extrinsic motivational factors effect onswedish individuals willingness to financially support growthcompanies through crowdfunding (English)
Abstract [sv]

Bakgrunden till studien bygger på nuvarande finansieringssvårigheter svenska tillväxtföretag möter i tidiga skeden, något som påverkar Sverige negativt eftersom dessa företag kan vara en länk till svensk tillväxt och fler arbetstillfällen. Därför studeras i studien det nyligen framvuxna finansieringsalternativet “Crowdfunding” som en eventuell lösning på problemet. Vidare existerar ett akademiskt gap inom förståelsen av vad som motiverar en individ att engagera sig i crowdfunding vilket är intressant att studera givet kontexten.

Abstract [en]


The background of this study is based on current funding difficulties Swedish

growth companies face in early stages, something that affects Sweden negatively as these

companies is a link to Swedish growth, welfare and more jobs. Therefore, the relatively

recently developed funding option

"Crowdfunding" is being studied, as a possible solution of

the problem. Furthermore, there exists a gap within the academic understanding of what

motivates an individual to engage in crowdfunding, which is interesting to study the given the

context of this study. The crowdfunding platform Framtidslyftet is used as a case company.


This study aims to clarify motivational factors behind Swedish individuals' willingness

to financially assist growth companies through crowdfunding.


The study combines both the qualitative and quantitative methods. The qualitative

work among other things as a pilot study in which interviews were conducted with the

purpose of strengthening the main quantitative survey. The methods are furthermore

combined in order to triangulate the phenomenon. Using the theoretical frame of reference

motivation is studied based on intrinsic an extrinsic motivational factors.


The results show that the respondents of this study's survey are primarily motivated

by extrinsic motivational factors such as monetary incentives and that material and nonmaterial

incentives depend on the situation. They see crowdfunding of growth companies as

an investment where the internal factors are important but of secondary importance, plus they

want to be engaged passively in growth companies.

Place, publisher, year, edition, pages
2013. , 104 p.
Keyword [en]
Crowdfunding, intrinsic and extrinsic motivation, incentives, growth companies.
Keyword [sv]
crowdfunding, folkfinansiering, inre motivationsfaktorer, yttre motivationsfaktorer, incitament, belöning, tillväxtföretag
National Category
Business Administration
URN: urn:nbn:se:liu:diva-98233ISRN: LIU-IEI-FIL-A--13/01522--SEOAI: diva2:653303
Subject / course
Master Thesis in Business Administration (Magisteruppsats i Företagsekonomi)
2013-08-14, 317:868, Linköpings Universitet A-huset, Linköping, 13:00 (Swedish)
Available from: 2013-12-10 Created: 2013-10-03 Last updated: 2013-12-10Bibliographically approved

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