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Determinants of Bank Selection: A Study of Undergraduate Students in the University of Ghana
University of Ghana Business School, Accra, Ghana.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies. (Ekonomiska ämnen)
University of Professional Studies, Legon-Accra, Ghana.
2013 (English)In: Journal of Service Science and Management, ISSN 1940-9893, E-ISSN 1940-9907, Vol. 6, no 3, 197--205 p.Article in journal (Refereed) Published
Abstract [en]

The aim of this study is twofold: first, to investigate bank selection criteria among undergraduate students in the Uni- versity of Ghana, and second, to relate this study with previous findings on the same phenomenon. Extant studies have adopted mainly quantitative approach. In order to bridge this gap and contribute to existing knowledge, qualitatively inspired research design was adopted, thus facilitating in-depth understanding of the determinants of bank selection. Findings show that convenience, bank staff-customer relations and banking services/financial benefits are the first three most important determining factors. Furthermore, happiness, joyfulness, cheerfulness and delight are feelings derived after a banking service; whiles sadness, anger and deceit are avoided. Studies on the bank selection criteria employed by undergraduates are scanty in West Africa, and this study makes a contribution in that direction. Future studies will con- tinue from this one

Place, publisher, year, edition, pages
2013. Vol. 6, no 3, 197--205 p.
Keyword [en]
Bank Industry, Selection Criteria, Decision Hierarchy Model, University of Ghana
National Category
Business Administration
URN: urn:nbn:se:hig:diva-15450DOI: 10.4236/jssm.2013.63021OAI: diva2:652467
Available from: 2013-09-30 Created: 2013-09-30 Last updated: 2016-08-29Bibliographically approved

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Osarenkhoe, Aihie
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