Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Determinants of Bank Selection: A Study of Undergraduate Students in the University of Ghana
University of Ghana Business School, Accra, Ghana.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies. (Ekonomiska ämnen)
University of Professional Studies, Legon-Accra, Ghana.
2013 (English)In: Journal of Service Science and Management, ISSN 1940-9893, E-ISSN 1940-9907, Vol. 6, no 3, 197--205 p.Article in journal (Refereed) Published
Abstract [en]

The aim of this study is twofold: first, to investigate bank selection criteria among undergraduate students in the Uni- versity of Ghana, and second, to relate this study with previous findings on the same phenomenon. Extant studies have adopted mainly quantitative approach. In order to bridge this gap and contribute to existing knowledge, qualitatively inspired research design was adopted, thus facilitating in-depth understanding of the determinants of bank selection. Findings show that convenience, bank staff-customer relations and banking services/financial benefits are the first three most important determining factors. Furthermore, happiness, joyfulness, cheerfulness and delight are feelings derived after a banking service; whiles sadness, anger and deceit are avoided. Studies on the bank selection criteria employed by undergraduates are scanty in West Africa, and this study makes a contribution in that direction. Future studies will con- tinue from this one

Place, publisher, year, edition, pages
2013. Vol. 6, no 3, 197--205 p.
Keyword [en]
Bank Industry, Selection Criteria, Decision Hierarchy Model, University of Ghana
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-15450DOI: 10.4236/jssm.2013.63021OAI: oai:DiVA.org:hig-15450DiVA: diva2:652467
Available from: 2013-09-30 Created: 2013-09-30 Last updated: 2017-12-06Bibliographically approved

Open Access in DiVA

fulltext(212 kB)344 downloads
File information
File name FULLTEXT01.pdfFile size 212 kBChecksum SHA-512
93f2b9b00fcc17e8ef1a8e0dc7f4fcc555a1336d99b84e0d4342035b6532d7dd0fb9a2506e6f780f8421558f1d33ecddb175c5eb9479091e8caed8660bb17718
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Search in DiVA

By author/editor
Osarenkhoe, Aihie
By organisation
Department of Business and Economic Studies
In the same journal
Journal of Service Science and Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 344 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 935 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf