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Förbered för invasion från Öst?: En kvalitativ studie om huruvida Sverige kan och bör satsa mer på att attrahera fler kinesiska turister
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Kina är idag en av världens ledande ekonomier och placerar sig på andra plats gällande landets BNP. Under de senaste åren har tillväxten av Kinas turistnäring ökat i en snabb takt. En av de bidragande faktorerna bakom detta är att regler och gränser har luckrats upp och ger kineserna möjlighet att besöka allt fler destinationer världen över. Från år 2000 till 2012 har Kinas utrikesturism ökat från 10 miljoner resor till 83 miljoner. Med sin stadiga årliga befolkningstillväxt beräknar UNWTO, United Nations World Tourism Organization, att 100 miljoner kineser kommer att resa redan innan år 2015. Frågan är om, och hur Sverige ska satsa på att attrahera det ökade antalet resande kineser.

Abstract [en]

China is currently one of the world's leading economies and is ranked in second place in terms of GDP. In recent years, the growth of China's outbound tourism has increased rapidly. Contributing factors behind the increase are the new rules and regulations regarding outbound tourism, which gives the Chinese people the opportunity to visit more destinations worldwide. From the year of 2000 to 2012, China's outbound tourism has increased from 10 million travels to 83 million. With China’s steady annual population growth UNWTO, the United Nations World Tourism Organization, estimates that 100 million Chinese will be traveling before the year of 2015. The question is whether, and how, Sweden should attract the growing numbers of Chinese travelers

Place, publisher, year, edition, pages
2013. , p. 55
Keyword [en]
China, tourism, incoming tourism, Sweden, travel pattern, attribute, marketing
Keyword [sv]
Kina, turism, inkommande turism, Sverige, resmönster, attribut, marknadsföring
National Category
Other Humanities not elsewhere specified
Identifiers
URN: urn:nbn:se:sh:diva-19840OAI: oai:DiVA.org:sh-19840DiVA, id: diva2:651998
Subject / course
Tourism Studies
Supervisors
Examiners
Available from: 2013-09-30 Created: 2013-09-28 Last updated: 2014-01-31Bibliographically approved

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CiteExportLink to record
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