A Method for Evaluating the Persuasive Potential of Software Programs
Independent thesis Advanced level (degree of Master (Two Years)), 30 credits / 45 HE creditsStudent thesis
Today, web, Internet, mobile and other ambient technologies engage in persuasive interaction with people. The technology designed to reinforce and change user’s attitude or behaviors or both through persuasion and social influence are persuasive technologies. Recently, persuasive systems and services are becoming increasingly abundant and ubiquitous. Evaluation of these systems is a challenging endeavor and typically requires a simple and efficient method. Nielsen suggests heuristic evaluation as a method for intuitive, inexpensive and easy evaluation of a user interface design.
The purpose of this thesis is to examine heuristic evaluation as a method to evaluate the persuasive potential of software programs. The Heuristics used were operationalized version of Fogg’s persuasive design principles. Software programs MS Word, MS PowerPoint, Counter-Strike, The Sims, Stone and Plan Eat Smile were chosen with the goal of measuring their ability to change behavior or attitude of users. The Evaluation was performed on the software programs using three evaluators and the test results indicated that they possess significant persuasive potential. It was concluded that the set of heuristics which were developed can be used to perform summative heuristic evaluation and the method used was helpful in evaluating the persuasive potential of software programs.
Place, publisher, year, edition, pages
2012. , 101 p.
Persuasion, Persuasive Technology, Heuristic Evaluation, Heuristics
IdentifiersURN: urn:nbn:se:liu:diva-98002ISRN: LIU-IDA/LITH-EX-A--12/056—SEOAI: oai:DiVA.org:liu-98002DiVA: diva2:651069
Subject / course
Computer and information science at the Institute of Technology
2012-10-24, Herbert Simon, Linköping University, Linköping, 10:00 (English)
Ragnemalm, Eva L.