Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Kommunicerande kommuner: Så arbetar tio av Sveriges kommuner med sina turisthemsidor
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Communicating municipalities : How ten of Sweden’s municipalities work with their tourism websites (English)
Abstract [sv]

Denna studie är en fortsättning på kandidatuppsatsen Sveriges kommuners turisthemsidor – En studie om var Sveriges kommuner befinner sig i webbutvecklingen i relation till web 2.0 genomförd av Johansson och Winther som är två av författarna till denna studie. Syftet med denna studie är att ge en ökad förståelse för hur Sveriges kommuner arbetar med sina turisthemsidor samt sociala medier. Denna kandidatuppsats genomfördes genom en observation samt kvalitativa intervjuer med tio av Sveriges 290 kommuner. Resultatet visade att kommunerna använder sina turisthemsidor och sociala medier för att nå ut till önskade målgrupper. Det visade sig även att flera av kommunerna befinner sig i en utvecklingsfas gällande webbplatserna. Endast hälften av kommunerna med turisthemsidor har en digital strategi.

Abstract [en]

This study continues on the bachelor thesis Sweden’s municipalities’ tourist sites - A study of where Sweden’s municipalities stand in their web development compared to web 2.0, conducted by Johansson and Winther who are two of the authors of this study.The purpose of this study is to provide a greater understanding of how Swedish municipalities work with their tourist websites and social media. This bachelor thesis was conducted by an observation and qualitative interviews with ten of Sweden's 290 municipalities. The results showed that municipalities use their tourist sites and social media to reach desired target audiences. It was also found that many of the municipalities are in a development phase regarding their tourist sites. Only half of the municipalities with tourist sites have a digital strategy.

Place, publisher, year, edition, pages
2013. , 48 p.
Keyword [en]
Tourist websites, social media, web 2.0, Sweden’s municipalities, tourism, web development
Keyword [sv]
Turisthemsidor, sociala medier, web 2.0, Sveriges kommuner, turism, webbutveckling
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-19822OAI: oai:DiVA.org:sh-19822DiVA: diva2:651053
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-09-24 Created: 2013-09-24 Last updated: 2014-01-31Bibliographically approved

Open Access in DiVA

cuppsats(902 kB)804 downloads
File information
File name FULLTEXT01.pdfFile size 902 kBChecksum SHA-512
670671de7b908192de519b809e3f086b961df4b9d24302eecd47a1898a3be891ad1b1b19f01a1af4bb7d6f27eaa82bde07f5079b0a187657bd082318eaaeafde
Type fulltextMimetype application/pdf

By organisation
School of Natural Sciences, Technology and Environmental Studies
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 804 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 281 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf