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Utveckling av en ny turistprodukt: En fallstudie av utmaningarna kring Dalarö vrakturism
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Den här studien undersöker utvecklingen av att skapa en ny turistprodukt och utgår från projektet med vrakutfärder för allmänheten inom en framtida marin park på Dalarö. Vrakutfärderna kräver en teknisk utrustning ombord på båten samt en undervattenskamera (ROV) som filmar vraken. Det undersöks även i den här uppsatsen hur marknadsföringen kan se ut samt hur produkten kan bli mer attraktiv och säljbar. Undersökningen baseras på kvalitativa intervjuer med personer insatta i projektet, en observationsstudie av Dalarö som destination samt en dokumentstudie av de dokument som insamlats genom Haninge kommun. Den tidigare forskningen som använts har studerats inom tre delar; vrakturism, storytelling och marknadsföring. Resultaten av detta har visat att det finns stora utmaningar med att utveckla vrakturism i skärgården. Men slutsatserna är ändå att om dessa hinder kan lösas så finns det förutsättningar till att det blir en attraktiv turismprodukt genom professionell storytelling samt marknadsföring genom till exempel Vasamuseet. Det finns både positiva och negativa sidoeffekter genom att tillgängliggöra vraken för allmänheten. Negativa effekter är bland annat nedskräpning av den marina miljön samt förstörelse av vraken. Positiva effekter är bland annat regleringar genom naturreservatsbestämmelser samt att detta ger förutsättningar till forskning av vraken.

Abstract [en]

This study investigates the development of creating a new tourism product and is based on the project with shipwreck-trips to the public within a future marine park in Dalarö. The shipwreck-trips require technical equipment on board the boat and an underwater camera (ROV), which focuses on the wrecks. It also examined in this paper how the marketing might look like and how they can become more attractive and salable. This study is based on qualitative interviews with people familiar with the project, an observational study of Dalarö as a destination and a document study of the documents collected in Haninge. The previous research used has been studied in three parts; shipwreck tourism, visiting reasons and marketing. The result of this has shown that there are significant challenges in developing wreck tourism in the archipelago. But the conclusions are still that if these obstacles can be overcome, there are opportunities to become an attractive tourism product through professional storytelling and marketing through for example the Vasa Museum. There are both positive and negative side effects by making the shipwrecks available to the public. Negative effects include littering of the marine environment as well as destruction of the shipwrecks. Positive effects include regulation through the nature reserve provisions and that this provides the conditions for research of the shipwrecks.

Place, publisher, year, edition, pages
2013. , 37 p.
Keyword [en]
Product development, Shipwrecks, Dalarö, Storytelling
Keyword [sv]
Produktutveckling, Skeppsvrak, Dalarö, Storytelling.
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:sh:diva-19752OAI: oai:DiVA.org:sh-19752DiVA: diva2:650599
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2013-09-23 Created: 2013-09-23 Last updated: 2014-01-31Bibliographically approved

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