Employee retention or company performance-The implied contribution of internal marketing activities
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The purpose of this study is to map the activities used for satisfying employee’s needs in an engineering company and with the support of theory concretize their contribution to employee retention and company performance.
Place, publisher, year, edition, pages
2013. , 63 p.
Internal marketing, employer branding, satisfying employees’ needs, engineering company, internal marketing activities, retention
IdentifiersURN: urn:nbn:se:hh:diva-23601OAI: oai:DiVA.org:hh-23601DiVA: diva2:649211
Subject / course