Closing the gap between frugal and reverse innovation: Lessons learned from the case of the Tata Nano
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract Title: Closing the gap between frugal and reverse innovation – Lessons learned from the case of the Tata Nano Authors: Martin Aschmoneit (firstname.lastname@example.org) Dijana Janevska (email@example.com) Supervisor: Malin Tillmar Date: May 27, 2013 Background: Emerging markets are growing and have become increasingly important for the global economy, while the growth of developed markets has slowed down. Emerging economies are the home of a new type of innovation that can help multinationals (both Western and local) to achieve further growth. Reverse innovation is a new approach that entails developing frugal products in emerging markets that are later introduced in advanced economies. Aim: To develop a framework of reverse innovation, and to use this framework to find critical issues necessary for the Tata Nano to enter developed economies. Hence, we develop our own definition and a model of reverse innovation that will be used in the analysis of the Nano, with a specific focus on: the search for reverse innovation features present in the case and the problems/obstacles in the reverse innovation process. Methodology: Qualitative approach using a single-case study based on predominantly secondary data. The case study of the Tata Nano was chosen due to its compatibility with our research aims. Completion and results: The case of the Tata Nano fulfills all but one of the requirements for a reverse innovation: the last step of the process or the transition of the innovation to a developed market. Several critical issues regarding the reversal process were identified and discussed. Keywords: reverse innovation, frugal innovation, emerging markets, multinational companies, Tata Nano.
Place, publisher, year, edition, pages
2013. , 114 p.
reverse innovation, frugal innovation, emerging markets, multinational companies, Tata Nano.
IdentifiersURN: urn:nbn:se:liu:diva-97509ISRN: LIU-IEI-FIL-A--13/01597--SEOAI: oai:DiVA.org:liu-97509DiVA: diva2:648098
Subject / course
Master Thesis in Business Administration (Magisteruppsats i Företagsekonomi)
Tillmar, Malin, Docent
Bengtsson, Marie, Univ lektor