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Social Networks: Creating Organizational Benefits out of an Online Conversation
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
2013 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Scania is increasing its production by improving its efficiency. The company is striving

to achieve its new productivity goals without making large investments. In large

organizations such as Scania there are many competent and skilled employees.

However, since many of their offices are located worldwide communication is not

always efficient and optimal. The purpose of this thesis is to show the potential

benefits when implementing and operating online social networks within global

organizations including Scania.

Through empirical studies of global organizations which have utilized online social

networks for a relatively long period this study intends to collect information which

can help generate knowledge about the implementation and operation of online social

networks.

Our research revealed that important aspects of the implementation of an

organization's online social network are knowledge management, dissemination, social

ties and links between micro-and macro-networks. Thereby we concluded that online

social networks lead to the creation of benefits for the individual as well as for the

organization.

Based on the theoretical framework and empirical evidence gathered in this study, we

have concluded that an implemented model of an online social network fosters such

benefits as improved communication channels and increased efficiency in the

workplace.

 

Place, publisher, year, edition, pages
2013.
Series
UPTEC STS, ISSN 1650-8319 ; 13035
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:uu:diva-207416OAI: oai:DiVA.org:uu-207416DiVA: diva2:648082
External cooperation
Scania
Educational program
Systems in Technology and Society Programme
Supervisors
Examiners
Available from: 2013-09-16 Created: 2013-09-13 Last updated: 2013-09-16Bibliographically approved

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CiteExportLink to record
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