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Snabba #twittpuckar i upplevelseindustrin: Att hantera upplevelseerbjudanden med sociala medier som marknadsverktyg: en fallstudie i samarbete med MODO Hockey
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2013 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013. , 82 p.
Keyword [sv]
brand co-creation, service guarantee, relationship, relationsmarknadsföring, upplevelse, sociala medier
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-80216OAI: oai:DiVA.org:umu-80216DiVA: diva2:647521
External cooperation
MODO Hockey
Educational program
Service Management Program
Presentation
(Swedish)
Supervisors
Examiners
Available from: 2013-09-16 Created: 2013-09-11 Last updated: 2013-09-16Bibliographically approved

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Snabba #twittpuckar i upplevelseindustrin(4454 kB)551 downloads
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File name FULLTEXT02.pdfFile size 4454 kBChecksum SHA-512
7ebb4adbe3cce53b653a5b5edc8210553154bb022572eecf858bb3476c47835a9a4cf6f279f67b2e5c4b4e2933995a875a0a423a565af202bf3584ee827091c0
Type fulltextMimetype application/pdf

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CiteExportLink to record
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