Change search
ReferencesLink to record
Permanent link

Direct link
Snabba #twittpuckar i upplevelseindustrin: Att hantera upplevelseerbjudanden med sociala medier som marknadsverktyg: en fallstudie i samarbete med MODO Hockey
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2013 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013. , 82 p.
Keyword [sv]
brand co-creation, service guarantee, relationship, relationsmarknadsföring, upplevelse, sociala medier
National Category
Business Administration
URN: urn:nbn:se:umu:diva-80216OAI: diva2:647521
External cooperation
MODO Hockey
Educational program
Service Management Program
Available from: 2013-09-16 Created: 2013-09-11 Last updated: 2013-09-16Bibliographically approved

Open Access in DiVA

Snabba #twittpuckar i upplevelseindustrin(4454 kB)494 downloads
File information
File name FULLTEXT02.pdfFile size 4454 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 494 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 292 hits
ReferencesLink to record
Permanent link

Direct link