Change search
ReferencesLink to record
Permanent link

Direct link
Social Networks: Creating Organizational Benefits out of an Online Conversation
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Scania is increasing its production by improving its efficiency. The company is striving to achieve its new productivity goals without making large investments. In large organizations such as Scania there are many competent and skilled employees. However, since many of their offices are located worldwide communication is not always efficient and optimal. The purpose of this thesis is to show the potential benefits when implementing and operating online social networks within global organizations including Scania.

Through empirical studies of global organizations which have utilized online social networks for a relatively long period this study intends to collect information which can help generate knowledge about the implementation and operation of online social networks.

Our research revealed that important aspects of the implementation of an organization's online social network are knowledge management, dissemination, social ties and links between micro-and macro-networks. Thereby we concluded that online social networks lead to the creation of benefits for the individual as well as for the organization.

Based on the theoretical framework and empirical evidence gathered in this study, we have concluded that an implemented model of an online social network fosters such benefits as improved communication channels and increased efficiency in the workplace.

Place, publisher, year, edition, pages
2013. , 73 p.
TVE, 13054
Keyword [sv]
Innovation, kunskapsspridning, makro- och mikronätverk, sociala nätverk online
National Category
Communication Systems Sociology Information Systems, Social aspects Communication Studies Other Engineering and Technologies Human Computer Interaction Media and Communication Technology
URN: urn:nbn:se:uu:diva-207086OAI: diva2:646598
2013-06-11, Å2002, Lägerhyddsvägen 1, Uppsala, 10:00 (Swedish)
Available from: 2013-09-09 Created: 2013-09-09 Last updated: 2013-09-10Bibliographically approved

Open Access in DiVA

Social Networking within a Global Organization(1228 kB)338 downloads
File information
File name FULLTEXT01.pdfFile size 1228 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Industrial Engineering & ManagementDepartment of Engineering Sciences
Communication SystemsSociologyInformation Systems, Social aspectsCommunication StudiesOther Engineering and TechnologiesHuman Computer InteractionMedia and Communication Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 338 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 578 hits
ReferencesLink to record
Permanent link

Direct link