Sustainable business and clean technology markets in megacities: an explorative research of their dynamics in Cairo and Mexico City
2013 (English)Report (Other academic)
This report presents the results of a research project on environmental technology diffusion and the dynamics of business arenas within the sector, with two megacities as case studies: Mexico City and Cairo. The term “environmental technologies” is used in a broad sense, referring to technological solutions that contribute to the improvement of the environmental performance of cities. With this in mind, a focus on the demand side (i.e. the cities) is the point of departure, and a bottom-up approach to urban sustainability is one of the most important methodological choices. This means that local actors belonging to selected (but representative) societal sectors were interviewed and their views and opinions considered for subsequent discussions about the important conditions to keep in mind when thinking of exploring these markets.
A subsequent exploration of the supply side (i.e. Swedish environmental technology suppliers) is presented with the intention to show the sector’s composition and to describe and analyze the interactions among the main actors, the current strategies for the sector’s promotion in foreign markets and the conditions promoting or hindering further advancement.
Transition Management theories are used as a theoretical basis to support the analysis and the methodological choices. Conclusions and recommendations are given regarding the current state of the cities and the suppliers, the strategic choices made by the government and some of the conditions that must be considered by the government and companies in order to successfully deploy their plans. Such conclusions and recommendations can be useful for policy makers, entrepreneurs and researchers in the field of technology diffusion and urban environmental studies:
- Megacities are looking for adaptive and flexible offerings. Technological solutions that align with local structures (social, political, cultural and physical) and can adapt to actual needs (cf. apparent needs), might overcome more easily the initial unrest and distrust that new concepts bring along.
- The micro and macro levels in the city deserve each a different language. Solutions and their implications must be translated according to the needs and expectations of actors in each level.
- Legitimacy and trust are gained more easily with the help of strong demonstration (proof-of-concept) projects. Even better, providing graspable (i.e. contextualized), full-working examples of solutions operating within homogeneous groups helps to overcome resistance and lubricates the implementation.
- Holistic solutions represent an interesting opportunity but face significant difficulties. This is due to their nature of being tightly tied to context and location and the complications that they must overcome under sometimes diametrically opposite milieus.
Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2013. , 44 p.
Megacities, Urban Sustainability, Environmental Technology, Diffusion of Technology
Other Environmental Engineering
IdentifiersURN: urn:nbn:se:liu:diva-97033ISRN: LIU-IEI-R-13/00187-SEOAI: oai:DiVA.org:liu-97033DiVA: diva2:645158