Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Advertisements in English in a non-English speaking country: A study on the use of English in Swedish magazine advertisements
Linnaeus University, Faculty of Arts and Humanities, Department of Languages.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In today’s globalized world there are not many limitations in the communication between people, and companies from different parts of the world. There are several methods companies can use to reach out to people, and one method is through magazines. When reading a magazine it is nearly impossible to not notice advertisements. The purpose of this thesis was to explore how the English language is used in Swedish magazines. Also, how do Swedish companies versus foreign companies use English in their advertisements in Sweden? This is a qualitative study in which four different magazines, and two issues from each were observed. Several studies have been completed on advertising and language, and those studies are introduced and discussed in this study. However, few studies have been done on the language in advertisements in Swedish magazines. The method consisted of documenting and saving all the advertisements in the magazines, and their language choices were then analyzed. This study reveals that English is used in Swedish advertisements to a notable extent. Nevertheless, there were some interesting differences between foreign companies and Swedish companies. For instance, in some cases Swedish companies used English to a greater extent than the foreign companies.

Place, publisher, year, edition, pages
2013. , 29 p.
Keyword [en]
advertisement, advertising, language of advertisements, Swedish, English, ELF
National Category
Languages and Literature
Identifiers
URN: urn:nbn:se:lnu:diva-28632OAI: oai:DiVA.org:lnu-28632DiVA: diva2:645067
Subject / course
English
Educational program
Lärarprogrammet, inriktning mot verksamhet i grundskolans senare år och gymnasiet
Supervisors
Examiners
Available from: 2014-01-23 Created: 2013-09-03 Last updated: 2014-01-23Bibliographically approved

Open Access in DiVA

fulltext(3375 kB)535 downloads
File information
File name FULLTEXT01.pdfFile size 3375 kBChecksum SHA-512
653416f064d3dc50e43d86064440307c7701e95ec340ac501b4f2208423575775a589ae61829f7d43b7a2e8ac91f58f451b13d2bbaba35f2cf1fa94dc84633d9
Type fulltextMimetype application/pdf

By organisation
Department of Languages
Languages and Literature

Search outside of DiVA

GoogleGoogle Scholar
Total: 535 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 770 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf