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Revising The Three Internal R's Of A CSR Organization
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

CSR is a growing area but previous research has mainly focused on CSR in relation to financial results, society and other external factors. We found a gap in research as less research has been conducted on CSR efforts implications internally on organizations. The purpose of this paper is to contribute to the understanding of the practice of CSR in organizations. It does so by investigating what implications CSR efforts have on organizations internally in terms of reporting, roles and routines. Our literature review gave us different expectations in regards to the three main themes. We expected to see more rigorous reporting, the roles to be either narrowed or extended, and consequently, observe routines either as routines-as-activity or routines-as-rules. We conducted a case study based on five in-depth interviews, which were triangulated with 27 speed interviews, a survey answered by 62 respondents and analysis of official documentations. Our analysis concluded that changes had occurred in reporting, roles and routines. However, this study is limited to a structural perspective and thus, we suggest future studies to be conducted in a nonstructural perspective as well.

Place, publisher, year, edition, pages
2013. , 52 p.
Keyword [en]
Corporate Social Responsibility, Reporting, Roles, Routines, Change, CSR
Keyword [sv]
CSR, rapportering, roller, rutiner, förändring, hållbarhet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-206699OAI: oai:DiVA.org:uu-206699DiVA: diva2:645066
External cooperation
Microsoft Sverige
Supervisors
Available from: 2013-09-03 Created: 2013-09-03 Last updated: 2013-09-03Bibliographically approved

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