Business model innovation: the case of Communication Ltd
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
In today’s competitive market, a well-integrated business model can play an important role for a competitive advantage. One tool to create business models is the business model canvas. This method is used by many big organizations, and among these users is Communication Ltd. They are currently working on changing their focus from product to service. This change requires some big changes in the company´s business models, revenue streams and in their value proposition.
The goal of this thesis is to analyse new possible revenue streams and also investigate if these could be of use for Communication Ltd. To reach this goal this thesis uses a theoretical base along with empirical data such as interviews, secondary data and a study of revenue streams in external markets.
The conclusion reached in this thesis is that going from a product focus to a service focus requires structural changes in revenue streams, but also a clear communication of the value an organization is offering their customers. Furthermore for an organization to meet future customer needs, new types of revenue streams must be implemented. One solution to this could be for an organization to offer different types of memberships where different values are bundled together deepening on what the customers’ demands.
Place, publisher, year, edition, pages
2013. , 49 p.
Business model canvas, Business model innovation, revenue stream
IdentifiersURN: urn:nbn:se:kau:diva-28742Local ID: FE:9OAI: oai:DiVA.org:kau-28742DiVA: diva2:643254
Centrum för tjänsteforskning
Subject / course
Industrial Engineering and Management, Master of Science
Master Programme in Business Administration