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Kommunikation, etik och moral: En studie baserad på nyhetsrapporteringar gällande avslöjanden av företag som inte följer sina egna värdegrunder och policydokument gällande kommunikation angående hållbarhetsfrågor.
University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Author: Linnea Brundell

Mentor: Gábor Bora

Course: Media and communication studies, C- level, advanced course. 

Communication, ethical and moral – a survey based on news exposing companies which does not follow their own communication policies.

Plot: In a leader in the newspaper Arbetarbladet, the writer says that the numbers of journalists are going to be reduced, while the numbers of informant officer are going to increase. 

Theory: The theory which has been used in the essay is Pierre Bourdieu´s field theories, Jürgen Habermas theories on representation and theories about the company’s values.

Method: The method used in the essay is a qualitative text-analysis. The material in the essay is articles from the newspaper Svenska Dagbladet and Dagens Nyheter. Also two documentaries from the TV-show Kalla Fakta will be a part of the material. Adocument made by the trade union DIK, which tell about ethical guidelines for information officer, journalistic rules for their work are also a part of the material. 

Result: The survey shows that the companies have been failing to work after own policy documents. 

Place, publisher, year, edition, pages
2013. , 34 p.
Keyword [sv]
Kommunikation, etik, moral, journalist, kommunikatör
National Category
Media Studies
URN: urn:nbn:se:hig:diva-15061Archive number: MK1:17/2013OAI: diva2:642687
Subject / course
Media and communication studies
Educational program
Politics and media
2013-06-04, Högskolan i Gävle, 801 76, Gävle, 18:51 (Swedish)
Available from: 2013-09-24 Created: 2013-08-22 Last updated: 2013-09-24Bibliographically approved

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