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Konsumtion som symbolik: Identitetsskapande genom klädvarumärken
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to increase the understanding of how an individual's identity is constructed and reinforced through clothing brands. This we intend to achieve by studying and analyzing the significance of clothing brands on consumers. In close proximity to this purpose, we have chosen to work with three research questions:

• How do consumers see clothing as a means to express themselves? • What perception does consumers have on clothing brands as identity creators? • How do consumers value wearing clothes from a particular clothing brand?

Place, publisher, year, edition, pages
2013. , 78 p.
Keyword [sv]
Identitet, identitetsskapande, klädvarumärke, varumärke, varumärkespreferenser
National Category
Economics and Business
URN: urn:nbn:se:lnu:diva-28339OAI: diva2:642460
Subject / course
Business Administration - Marketing
Educational program
Retail and Service Management Programme, 180 credits
Available from: 2013-08-22 Created: 2013-08-21 Last updated: 2013-08-22Bibliographically approved

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Konsumtion som symbolik - Identitetskapande genom klädvarumärken(725 kB)244 downloads
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