Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
How Big Data Analytics are perceived as a driver for Competitive Advantage: A qualitative study on food retailers
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The recent explosion of digital data has led the business world to a new era towards a more evidence-based decision making. Companies nowadays collect, store and analyze huge amount of data and the terms such Big Data Analytics are used to define those practices. This paper investigates how Big Data Analytics (BDA) can be perceived and used as a driver for companies’ Competitive Advantage (CA). It thus contributes in the debate about the potential role of IT assets as a source of CA, through a Resource-Based View approach, by introducing a new phenomenon such as BDA in that traditional theoretical background. A conceptual model developed by Wade and Nevo (2010) is used as guidance, where the concept of synergy developed between IT assets and other organizational resources is seen as crucial in order to create such a CA. We focus our attention on the Food Retail industry and specifically investigate two case studies, ICA Sverige AB and Masoutis S.A. The evidence shows that, although this process is at an embryonic stage, the companies perceive the implementation of BDA as a key driver for the creation of CA. Efforts are put in place in order to develop successful implementation of BDA within the company as a strategic tool for several departments, however, some hurdles have been spotted which might impede that practice.

Place, publisher, year, edition, pages
2013. , 53 p.
Keyword [en]
Big Data, Big Data Analytics, Resource-Based View, Competitive Advantage, Retail Industry, ICA AB, Sweden, Masoutis S.A., Greece
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-205508OAI: oai:DiVA.org:uu-205508DiVA: diva2:641706
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2013-08-20 Created: 2013-08-19 Last updated: 2013-08-20Bibliographically approved

Open Access in DiVA

Galletti & Papadimitriou - Master Thesis 2013(1028 kB)4688 downloads
File information
File name FULLTEXT01.pdfFile size 1028 kBChecksum SHA-512
9a66a1a24e1e480ada714d94ed08a6cf72446b432eb5f7bffa6c1c217b79201d51468f1575e91b890561fbeea267a58171f26bf483e6fd7192477d868fd36c11
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Galletti, Alessandro
By organisation
Department of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 4688 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1601 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf