Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Customers’ Emotions and their Impact on Quality Development of Products: with Environmental Implications
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. University of Bologna; ICN Business College.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The contemporary society reflects with countless of non-functional, i.e. luxurious, products which, with their redundant property, have a wasteful or negative impact on customers’ survival value and their living environment. Customers have a tendency to make biased judgments in the choice of the products they purchase, causing them to confuse many of such non-functional product features with the functional ones and constantly encourage their market production. This may reflect a variety of impacts on the market: decreasing the pace and course of development products’ actual, functional quality while increasing the pace and course of development for products’ non-functional, luxurious quality; constant increments of prices disproportionate to the product’s actual quality; discard of functional investments; utilization of wasteful resources; etc. This study will suggest a link between products’ price-quality disproportions in the development of new models and the customers’ biased emotional purchasing-decisions before buying a product. With that, it will indicate how customer’s emotions play a role in products’ future industrial quality developments and how biased emotional perceptions contribute to non-functional or luxurious quality developments. Consequently, implications are also found for the psychological and economical causalities behind our ubiquitously polluted environments.

Place, publisher, year, edition, pages
2013. , 43 p.
Keyword [en]
survival value, emotion, functional, quality, development, non-functional, luxury, biased perception, price, wellbeing, living environment, behavioral economics
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-205299OAI: oai:DiVA.org:uu-205299DiVA: diva2:641630
Subject / course
Business Studies
Supervisors
Available from: 2013-08-20 Created: 2013-08-15 Last updated: 2013-08-23Bibliographically approved

Open Access in DiVA

Boceski_2013 emotions - quality development - environment(4326 kB)248 downloads
File information
File name FULLTEXT01.pdfFile size 4326 kBChecksum SHA-512
bbf9714f16ecec2050cd853feecb6c688f81dcd90d6f0386187c80a8fd6bf1874e093895f79600faeca3fd331621bc5e5005b1af9858085b9d60493404939853
Type fulltextMimetype application/pdf

By organisation
Department of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 248 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 941 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf