Change search
ReferencesLink to record
Permanent link

Direct link
Marketing Strategies: the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2013 (English)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]


This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity.


This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. Through discussion and research we will analyze the connection between the influencing factors for travel agencies. The data has been collected through questionnaires. The analysis includes a description of the samples and statistical tests in form of regressions.


The analysis showed that there is a connection between the frequency of travel and the age of the travelers. There are also connections between the select ticket price and different cities. It is important for SME travel agencies make a ticket price strategy.


According to this thesis, it is obvious that SME travel agencies have more problems with travelers and an unreasonable strategy in Hainan. Based on these findings we would argue that small and medium sized travel agencies should choose a group consisting of young and middle aged adults when they advertise, decide their ticket pricing strategy and when they develop new tourism products. This study has a value when it comes to analyzing the situation and develop suggestions for SME travel agencies in Hainan.

Place, publisher, year, edition, pages
2013. , 33 p.
Keyword [en]
Marketing strategy, Market expansion strategy, Tourism, Travel agency, Development present situation analysis
National Category
Economics and Business
URN: urn:nbn:se:hkr:diva-10883OAI: diva2:639878
Educational program
Degree of Bachelor of Science in Business and Economics
Available from: 2013-08-12 Created: 2013-08-10 Last updated: 2013-08-12Bibliographically approved

Open Access in DiVA

BT03 Yipeng Luo(366 kB)900 downloads
File information
File name FULLTEXT01.pdfFile size 366 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
School of Health and Society
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 900 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 404 hits
ReferencesLink to record
Permanent link

Direct link