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Den lekfulla kungen och den ansvarfulla modedockan: En studie i hur genus gestaltas i livsstilsmagasin
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this work is to examine gender rols in lifestyle magazines. In order to do this, two magazines were used and analyzed using a qualitative content analysis. In addition the authors also analyze the advertisements for each gender. Interviews in King of Sweden and Elle are also analyzed. The thesis is examined on the basis of gender theory, and theories about stereotypes and myths. This is examined by using both a detailed qualitative method and a text analysis. The magazines that were used are four issues of King of Sweden, 2012 and Elle, 2012. The result of the study shows that masculinity and femininity is something that is separate from each other. Different stereotypes, myths and metaphors could also be found in the material. One of the conclusions is that while femininity seems to be something that is associated with being something, masculinity is be something that is associated with doing something.

Place, publisher, year, edition, pages
2013. , 52 p.
Keyword [sv]
genus, livsstilsmagasin, kvalitativ innehållsanalys, stereotyper
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-27664OAI: oai:DiVA.org:lnu-27664DiVA: diva2:638091
Subject / course
Media and Communications Science
Educational program
International Communication Programme, 180 credits
Supervisors
Examiners
Available from: 2013-08-06 Created: 2013-07-25 Last updated: 2013-08-06Bibliographically approved

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Den lekfulla kungen och den ansvarsfulla modedockan(676 kB)236 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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