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An analysis of the consumer knowledge, expectations and perspective towards CSR – HM Sweden
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Referring to the Corporate Citizenship responsibility from the consumers perspective, consumers should be informed about Corporate Citizenship responsibility actions in order to educate them and make them more sensitive towards the dynamic role they are given.

Place, publisher, year, edition, pages
2013. , 52 p.
Keyword [en]
CSR: Corporate Social Responsibility
Keyword [sv]
CSR: Företagens Sociala Ansvar
National Category
Social Sciences
URN: urn:nbn:se:mdh:diva-20271OAI: diva2:636732
Subject / course
Available from: 2015-02-23 Created: 2013-07-11 Last updated: 2016-03-21Bibliographically approved

Open Access in DiVA

fulltext(4535 kB)