An analysis of the consumer knowledge, expectations and perspective towards CSR – HM Sweden
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Referring to the Corporate Citizenship responsibility from the consumers perspective, consumers should be informed about Corporate Citizenship responsibility actions in order to educate them and make them more sensitive towards the dynamic role they are given.
Place, publisher, year, edition, pages
2013. , 52 p.
CSR: Corporate Social Responsibility
CSR: Företagens Sociala Ansvar
IdentifiersURN: urn:nbn:se:mdh:diva-20271OAI: oai:DiVA.org:mdh-20271DiVA: diva2:636732
Subject / course
Peter, Dobers, Phd