Typical tools for assessment of communicative performance
2013 (English)In: Public Sector Responses To Global Crisis: New challenges for politics and public management?, 2013Conference paper (Other academic)
Concepts like reputation, recognition, legitimacy, visibility, image, popularity and others are frequently used in describing how successful an organization or its activity has been. In this paper we seek to address some of the concepts used for assessment of political communication and examine what underlying qualities and criteria these concepts refer to. By way of situating our discussion into a broader context of how neo-institutional perspective understands organizational performance we use a two-dimensional framework to identify and illustrate the essential qualities of the most popular concepts. We combine then the different qualities these concepts invoke and suggest a model that can be used in more accurate evaluation of not only (political) communication but also other types of organizational activities.
Place, publisher, year, edition, pages
Political communication, assessment, evaluation, legitimacy, ranking, recognition, status, image, visibility, celebrity, popularity, neo-institutional theory.
Business Administration Communication Studies
Research subject Business Studies; Media and Communication Studies
IdentifiersURN: urn:nbn:se:uu:diva-203251OAI: oai:DiVA.org:uu-203251DiVA: diva2:635878
17th Annual Conference of the International Research Society for Public Management;10-12th April 2013; Prague, Czech Republic