Change search
ReferencesLink to record
Permanent link

Direct link
Business Model Innovation in Services
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
Abstract [en]

Services constitute three quarters of all economic activities worldwide. The growing importance of the service industry cannot be neglected and it is obvious that services can offer colossal opportunities on the way of creating and capturing economic value. The way to prosperity  for companies and economies is in their ability to rethink the existing business with the purpose to innovate. Service innovation is believed to be a source of companies’ competitiveness. Leveraging innovation of services is not an  easy task and requires a new thinking which implies the shift towards service business logic. In order to innovate services effectively, there is a need to develop new business models. A business model is a significant assistant which can help to create viable services by taking into consideration appropriate customer needs and organizational resources. However, the majority of approaches to innovation occurred from product-oriented business models. The growing tendency of services requires changing traditional approaches and developing new service-based business models. The main aim of this thesis is to study the process of transformation (innovation) of a product-oriented business model towards a service-centered one which implies stronger customer focus and to identify the main components that constitute the business model framework in the service context. The empirical data was collected from a single case study of ISS Sweden and analyzed according to the developed framework from literature findings regarding business model innovation in the service context. The most important findings reveal the fact that the business model perspective should be taken into account as more holistic approach which integrates all processes and components within the company. However, some of the components were found missing and it was not supported by the literature findings. During the transformation process the major changes were identified while looking at each component in detail and the most important components of a service business model framework were identified, specifically customer, value proposition and value delivery which comprise the  following key factors:

●   Customer is a co-creator, co-producer and a key partner

●  Employees are the main source of successful value delivery

●  Service innovation is a necessity

Place, publisher, year, edition, pages
2013. , 55 p.
Keyword [en]
Service innovation, business models, business models innovation, innovation in service business
National Category
Business Administration
URN: urn:nbn:se:hh:diva-23252OAI: diva2:635865
Available from: 2013-08-16 Created: 2013-07-06 Last updated: 2013-08-16Bibliographically approved

Open Access in DiVA

fulltext(7482 kB)423 downloads
File information
File name FULLTEXT01.pdfFile size 7482 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
School of Business and Engineering (SET)
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 423 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 332 hits
ReferencesLink to record
Permanent link

Direct link