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E-commerce going global: the case of a Latvian e-tailer expanding over borders
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper identifies, analyzes and interprets key challenges that e-retailers face when they decide to expand their e-business into a new market. The main topics are the cross-border factors and e-commerce strategies based on theories from previous studies to drive profitable growth. The paper illustrates the case study of an e-retail company, Dateks, in expansion in the Baltic countries. The findings show that the localization strategy in e-retail companies is more highly used when expanding to a new market. The challenge for an e-retailer in expansion is to be cost-effective.

Place, publisher, year, edition, pages
2013. , 59 p.
Keyword [en]
E-retail expansion, cross-border e-commerce, localization strategy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-203217OAI: oai:DiVA.org:uu-203217DiVA: diva2:635712
External cooperation
Dateks Grupa
Subject / course
Business Administration (HGO)
Educational program
Master Program in International Management (HGO)
Supervisors
Available from: 2013-11-18 Created: 2013-07-05 Last updated: 2013-11-18Bibliographically approved

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fulltext(501 kB)909 downloads
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Poveda Narejos, ElenaFossati, Luca Maria
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf