E-commerce going global: the case of a Latvian e-tailer expanding over borders
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This paper identifies, analyzes and interprets key challenges that e-retailers face when they decide to expand their e-business into a new market. The main topics are the cross-border factors and e-commerce strategies based on theories from previous studies to drive profitable growth. The paper illustrates the case study of an e-retail company, Dateks, in expansion in the Baltic countries. The findings show that the localization strategy in e-retail companies is more highly used when expanding to a new market. The challenge for an e-retailer in expansion is to be cost-effective.
Place, publisher, year, edition, pages
2013. , 59 p.
E-retail expansion, cross-border e-commerce, localization strategy
IdentifiersURN: urn:nbn:se:uu:diva-203217OAI: oai:DiVA.org:uu-203217DiVA: diva2:635712
Subject / course
Business Administration (HGO)
Master Program in International Management (HGO)